![]() Based on the animation simulation data and multisensor data fusion method proposed in this paper, the on-site calculation process can be accelerated and efficient animation simulation driven by data can be realized. Finally, it can be output into a smooth animation. They are given different properties and parameters, and the desired results are obtained through computer calculation and rendering. Aiming at the high time complexity and time-consuming problems of simulation algorithms, data-driven simulation methods are studied and scenes or objects that simulate the real environment can be created. Based on a multisensor and data-driven approach, this paper conducts a targeted study on the realistic simulation of typical special effects animations. With the promotion of industrial application requirements such as games, film and television, and education and entertainment, computer animation special effects simulation technology has a wide range of application prospects. ![]() It also calculates the appropriate deformation field to align the animated character surface and then uses the interpolation operation to further expand the new animated character motion. The data-driven simulation algorithm uses the method of surface matching to establish the corresponding relationship between the surfaces of the two dynamic models at the same time. The review concludes by discussing potential research topics in this field. For researchers, network maps visualized mainstream research and provided a structural understanding of NeuroIS. Moreover, a co-citation network analysis was conducted to help understand how the papers, journals, and authors in the field were connected and related, and to identify the seminal or pioneering major literature. In selecting research methods and analysis tools for NeuroIS, content analysis was used to further conclude and summarize the relevant trends. This signifies the evolution of this research field and may reveal potential research directions in the near future. Keywords with strong citation bursts were also identified in this study. To this end, VOSviewer was used to visualize mapping based on co-citation, bibliographic coupling, and co-occurrence. This study analyzed bibliometric data from 2010 to 2021 to identify the most productive countries, universities, authors, journals, and prolific publications in NeuroIS. A total of 99 neuroscience papers and their citation data were included from 19 major information systems journals of SCI/SSCI. To effectively understand the development trend of NeuroIS, this study referred to the journal selection index of the Association of Business Schools in 2021 and journals above three stars in the field of information management as the main selection basis. This review aimed to identify, summarize, and classify existing NeuroIS publications through knowledge mapping and bibliometric analysis. ![]() Therefore, NeuroIS has emerged as a new cutting-edge research field. Over the past decade, neuroscience has been integrated into information systems as a new methodology and perspective to study and solve related problems. We discuss the theoretical and practical implications of our findings. Specifically, animation’s effect on attracting attentional resources to the animated item was stronger when online consumers browsed than when they searched for a specific target item. In addition, the type of shopping task moderated animation’s effect on how individuals allocate their attentional resources. Meanwhile, animation influenced how individuals allocate their attentional resources such that it increased visual attention on the animated item at the expense of attention on non-animated items on the same webpage. The results showed that a product item that used animation led to increased visual attention to all items on a webpage, which suggests that the amount of attentional resources increases when a webpage includes animation. ![]() We conducted an eye-tracking experiment to follow online consumers’ visual attention while they performed two types of online shopping tasks: browsing and searching tasks. Drawing from psychological theories that the amount of an individual’s attentional resources may vary under different conditions, this study focuses on the effects of animation on how individuals allocate attentional resources to both the animated item and the remaining non-animated items. While prior research has focused on the effects of animation on animated banner ads, limited research has examined the effects of animation on other items on the same webpage. Websites commonly use animation to capture the attentional resources of online consumers.
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