Your audit should highlight pages that are too short to be useful or repetitive and make suggestions for consolidating them with better pages, rewriting them, or removing them entirely (if the information is obsolete). Your audit should highlight opportunities to use descriptive image alt text that will help Google and vision-impaired site visitors understand what the images are about.ĭon’t use the image alt text for keyword stuffing.Ī common pitfall for content is when webpages are repetitive or so short they are not useful.įor example, pages that are designed for every state or province in a country, with very little to differentiate one page from another can be seen as a low quality webpage ( doorway pages). The length of the article is not necessarily correlated with the authoritativeness of the content. Is Your Content High-Quality And In-Depth?Īlthough content length is not a ranking factor, in-depth content often displays characteristics that Google likes, such as original insight, reporting, in-depth analysis, and comprehensive exploration of the topic.įocusing on content depth and expertise isn’t the same as writing long articles. Optimizing these meta tags is still an essential step in on-page SEO.Ĥ. But it only does so when SEOs use the title tag for dumping keywords into them (keyword stuffing) instead of using it to describe what the page is about.Īs long as the title tag is concise, descriptive, and unique then everything should be fine. Google sometimes rewrites title tags in the search results. Google does not use keywords in meta descriptions for ranking purposes. So as long as the focus is on properly describing what the page is about then the use of keywords should be appropriate.
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